WHAT MAKES OUR OIL PAINTINGS SO SPECIAL
Oil painting was considered for centuries to be one of the highest forms of artistic expression. The rich texture and vivid colours of oil paints gave unlimited possibilities to the artist to express his or her talent. It was, and still is, a form of art that is complex, beautiful and perhaps as rich as life itself.
Yet, the materials that make oil paintings so special were a luxury. And the complex processes and techniques involved in creating an oil painting were also very expensive. It is not surprising that, until recently, oil paintings could only be enjoyed and appreciated by the rich. The expensive process of creating an oil painting made it often impossible for a common person to commission a work of art or even to see and appreciate one.
It is ironic to think that Leonardo da Vinci’s generation was actually unfamiliar with the mysterious smile of the Mona Lisa, a smile which has now become an icon of its time.
Only in modern times and thanks to the emergence of public museums and galleries have oil paintings been brought to the attention of the general public. Nevertheless, owning an oil painting remains a symbol of wealth. But all of that is about to change…
Affordable oil paintings
Since its establishment in 2002, The Art4All has been aiming to bring art to people, by promoting and selling quality, hand-painted oil paintings at affordable prices. To understand how we do it, one must first understand how galleries and art dealers usually price an oil painting.
Just like other markets, branding is an important factor in the pricing process of an artwork. In the art market, branding equals artist’s name and reputation. This is the reason why art galleries will do everything in their power to create strong branding and a “name” for a certain artist while ignoring others who are not necessarily less talented.
This is where companies like Art4All come into the picture. Our approach puts the artwork at the centre, and not the brand. Our aim is to connect people and art with no added intervention. Together with hundreds of skilled reproduction artists from around the world, we offer you an extensive catalogue of artworks, which can even be painted specially for you, all at very affordable prices. Our service gives you the opportunity to bring a truly magnificent artwork into your own home. To be sure, it makes no claim to be an original “Kandinsky” or “van Gogh”. Yet a beautiful, vivid, hand-painted framed oil painting speaks for itself. We believe this is what art is all about, to be enjoyed and to touch the life of as many people as possible.
Through our door-to-door operation thousands of people around Europe have already discovered the beauty that an oil painting can add to their home. Now, thanks to our new project’s website, we are ready to bring the beauty of art to even more homes around the globe. Affordable oil paintings are now just a click away from your home.
Our Oil Paintings
Each one of our oil paintings is a masterpiece. Our artists may paint similar paintings of the same image, but each is unique and undergoes a process of strict quality control.
Our uncompromising drive towards excellence begins with the materials they use: only the best oil paints and canvases available. It then continues with the work of art - every oil painting is skilfully painted by highly professional artists. Every painting receives great care; each layer of colour is carefully added and checked. The end result is a unique work of art, a museum quality oil painting that will keep its vivid colours and artistic value for decades. If you want to learn more about the artistic process, please watch our “Watch how it is done” video.
An artwork for the price of a framed poster
Until recently the only options for affordable home decoration were commercial prints and posters. Things have changed. Now you can purchase for the same price as a commercial print a magnificent, colourful hand-painted oil painting. Thanks to our extensive catalogue of artworks, a painting will bring your home an artistic touch no print or poster will ever be able to match. What is more, it will last much longer and never lost its value.
